Not too long ago, I was assigned to work out a feasibility study of product in my company. Since I have attended the Business Strategic Leadership course, I’ve decided to use some of the tools learned to flavor up my analysis.
I used the “Battlefield” analysis to take a look at the business at bird’s eye view. The “Battlefield” analysis defined the market place with its competitors (either direct or indirect), substitutes, complements and influencers. The “Battlefield” diagram also showed the simple value chain of the business.
From the bird’s eye view of the “Battlefield”, it easily led me to prepare other notes/slides which would help to justify my case. Based on the same “Battlefield”, other ideas blossomed to support my feasibility study, like SWOT analysis, financial cost vs benefit, and market share chart.
My analysis was concrete and I shared my findings with the MD and management team. All agreed with the findings and they made a decision to keep the product, with unanimous vote!
At least something worked well for me a result from Business Strategic Leadership training, which doesn’t always happen!
No comments:
Post a Comment