Is My Company Strategy-Led or Vision-Led? (Part 2)

With ambiguous vision statement, I am, quite convinced that my company is not Vision-Led. But is it Strategy-Led? I definitely hope so……

If a company is neither Vision-Led nor Strategy-Led, it is in BIG trouble!
What is a Strategy-Led company? What is the definition of a Strategy-Led company?
In the course notes, a Strategy-Led company looks at where they are today. Then from there, the Strategy-Led company defines a strategy of where they can go and where they want to go is their vision. On the other hand, a Vision-Led company defines the vision first, then creating the strategy later.

I think my company is Strategy-Led. It has good moving forward strategies but have yet to define its vision.

Is My Company Strategy-Led or Vision-Led? (Part 1)

Is my company -Led or Vision-Led?
Before we probe further, let’s talk about the vision of my company. My company’s vision is:
“To Be the Leading Electronic Payment Operator in Malaysia”
To me, every company wants to be the leading company in its own industry. I find the vision statement a cliché and overused by most companies. To be leading in what way? Leading customer service? Leading technology? It is too vague for my understanding and I really don’t see the value in the vision statement.
To me, a vision statement has to be emotional where everybody can grasp passionately. The vision statement should describe how you will feel when the outcome is realized. The emotional payoff of the vision should be compelling, inspiring, and energizing.
Walt Disney’s Vision is to “Dream, Believe and Dare”.
The Vision is simple yet compelling, and it has a lot of emotional elements. It is easy to grasp the values implied in the vision statement. Walt Disney’s vision has an inspiring purpose.
Just food for thought, I think my company needs to fine tune its vision statement.