Is my company -Led or Vision-Led?
Before we probe further, let’s talk about the vision of my company. My company’s vision is:
“To Be the Leading Electronic Payment Operator in Malaysia”
To me, every company wants to be the leading company in its own industry. I find the vision statement a cliché and overused by most companies. To be leading in what way? Leading customer service? Leading technology? It is too vague for my understanding and I really don’t see the value in the vision statement.
To me, a vision statement has to be emotional where everybody can grasp passionately. The vision statement should describe how you will feel when the outcome is realized. The emotional payoff of the vision should be compelling, inspiring, and energizing.
Walt Disney’s Vision is to “Dream, Believe and Dare”.
The Vision is simple yet compelling, and it has a lot of emotional elements. It is easy to grasp the values implied in the vision statement. Walt Disney’s vision has an inspiring purpose.
Just food for thought, I think my company needs to fine tune its vision statement.
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